Wednesday, November 21, 2012

Product Review - It's a 10!

Oh Hair. You fickle thing. I've discussed my complicated hair ad nauseum on my blog, but to sum it up for anyone who hasn't heard it hair is naturally curly, thick, coarse and FRIZZY. Once I started to really care what my hair looked like (my teen years), the hunt for perfect products began. Super moisturizing shampoos and conditioners. Deep conditioning treatments. Serums and mousses and balms. You name it, I've tried it.

For the longest time, I would wash, condition and deep condition in the shower, then use a anti-frizz serum AND a mousse and/or leave-in balm.

So. Many. Steps. 

I thought it did a pretty decent job...but it was a lot of products (and money). Then several of my friends starting talking about this spray-in treatment called It's a 10. Miracle Leave-in Plus Keratin to be exact. I did some of my own research and decided to pick up a trail size bottle at Ulta.

The "miracle" part of the description was no lie. I could feel a difference in my hair after just the first use! About a week in, I stopped using my anti-frizz serum and balm altogether.

I didn't need it anymore.

My hair was getting softer, more shiny and most importantly, SO MUCH LESS FRIZZY. Fixing my hair is far more enjoyable, too. It blow dries smoother so I don't have to flat iron each section twice like I used to. And it stays smooth basically all the time once it's fixed. That is a whole new world for me! I used to carry a smoothing balm in my purse and I'd apply it several times a day. No more of that! My hair just looks and feels so much healthier.

See the difference for yourself...

Below is a picture I used in my post about the Dove Evolution campaign. Long before the wonder that is It's a 10. Post blow dry used to equal poof and frizz:

 Now, it's almost smooth enough to wear as is after just blow drying!

I mean, is it obvious yet that I am IN LOVE with this product? In case it's not, let me try it this way. THANK YOU It's a 10! I love you!

Try it! You won't be disappointed.

*Disclaimer: I am not being paid or compensated by It's a 10 or Ulta in any way. This is simply an opinion from my personal experience.


  1. I LOVE THESE PRODUCTS! It's the only thing I use for my hair after I shower! I spray it in (mine doesn't have Keratin though; maybe I should get that next time!) after a shower and let it air dry. That's literally all I have to do! Brush and it's done! EASY and SMELLS GREAT!

    1. I am super jealous you can spray, brush and go - but yes, it is the BEST!

  2. I use the deep conditioner by Its A 10.. Never tried this stuff before, tho.. I'll have to try it out!